An echo chamber isn’t only noise. It’s structure. A brand story lives or dies on what repeats and what stays in the viewer after the screen goes dark.
In corporate video and branded conversations, my job is to shape that repetition with clarity, tone, and intent. Frame by frame, the message becomes felt, not just heard.
I think about conversations the way I think about rooms. Where is the emotional center? Where does the light tell the truth? Where does it soften? Where does it reveal? What needs to be held back so the moment can breathe?
The camera is the instrument. The work is deeper: insight, intuition, and story as architecture grounded in film-era discipline, executed with modern digital precision.
This first Echo Chambers sequence comes from a film I made with the artist RETNA in the Miami Design District for Louis Vuitton.
RETNA’s work already understands echo. Symbols that recur. Marks that carry memory. A visual language built to reverberate. My approach was to meet that energy with restraint, clean composition, deliberate pacing, and a conversation that leaves room for silence to do its work.
Because in brand films, silence is not absence. It’s authority. The goal isn’t more information. It’s alignment.
When the frame, the voice, the cut, and the atmosphere agree with each other, the story doesn’t need persuasion. It lands. It stays. It repeats in the viewer’s mind without asking.
That’s the architecture of brand story. Not decoration. Not volume. Structure.
Work with David
If you’re a creative director, a marketing lead, a brand builder, an interior designer or a collector looking for work with authorship, consider this your invitation to start the conversation.
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